A Letter From Our Founder
I started Zuri Market because of something I kept seeing across Kenya's fashion scene: genuinely talented vendors — boutique owners, designers, tailors, shoe sellers — already running real businesses on WhatsApp, one conversation at a time, with no real way to be discovered beyond who already had their number.
My own background is in telecommunications and sales leadership, working across East Africa's market expansion at companies like Airtel Kenya, Telkom Kenya, and Indigo Telecom. That work taught me something simple: you don't grow a market by asking people to change how they already work. You meet them there, and you make that easier and more visible.
That's the whole idea behind Zuri Market. It isn't an app vendors have to learn, or a checkout system that replaces the relationship they already have with their customers. It's a place to be discovered — by style, by category, by price — with every single order still completed the way it always has been: a real conversation, on WhatsApp, directly between buyer and vendor.
Our mission is simple to state and, I hope, easy to feel using the site itself: the easiest and most trusted place to discover fashion from Kenya's best brands and boutiques. Kenyan fashion has never lacked talent — it's lacked a place to be discovered and trusted at the same time. Every buyer tool, every vendor dashboard feature, every piece of trust-building on Zuri Market exists in service of closing that gap.
We're early. Zuri Market is still growing, one vendor and one buyer at a time, based in Nairobi. But the direction is clear, and I'm genuinely glad to be building it.