Richard Andege Kariuki

Founder & Chief Executive Officer, Zuri Market

Richard Andege Kariuki is the Founder and Chief Executive Officer of Zuri Market, a WhatsApp-native fashion marketplace connecting verified Kenyan fashion vendors directly with buyers across Kenya. Based in Nairobi, Richard built Zuri Market around a simple idea: Kenyan fashion businesses already sell through WhatsApp — the marketplace should meet them there, not force them into unfamiliar tools.

Background

Richard's professional background spans telecommunications and technology, including roles at Airtel Kenya, Telkom Kenya, and Indigo Telecom, with a focus on sales leadership, go-to-market strategy, and East Africa market expansion. He currently also works in an operations and marketing capacity at PerfectPics Kenya Ltd, alongside leading Zuri Market.

Zuri Market's Mission

Under Richard's leadership, Zuri Market's mission is the easiest and most trusted place to discover fashion from Kenya's best brands and boutiques — giving boutiques, designers, tailors, and independent fashion vendors a genuine online presence and discovery channel, without requiring them to abandon the WhatsApp-based selling they already know.

Full Name

Richard Andege Kariuki

Role

Founder & Chief Executive Officer

Company

Zuri Market

Based In

Nairobi, Kenya

Focus Areas

Marketplace Strategy, Sales Leadership, Go-to-Market Strategy, East Africa Expansion